EICMA 2021, TODAY THE FUTURE REOPENS

Edition number 78 of the international two-wheeler exhibition inaugurated this morning: over 820 brands present at Fiera Milano Rho, exhibitors from 36 different countries

The first day reserved for the press, tomorrow entrance for operators and journalists and from Thursday to Sunday space for the general public.

“Welcome back EICMA, today the future reopens”. Thus the president of EICMA S.p.A., Pietro Meda, in the inaugural speech of the 78th Edition of the International Two-wheeler Exhibition, which opened this morning at Fiera Milano Rho.

After the stop in 2020, the most important trade fair event in the world for the two-wheel industry and for enthusiasts is back. Within the five pavilions occupied this year, over 820 brands will be staging news, previews and the future of mobility on two wheels until Sunday 28 November.

During the opening ceremony, which saw the participation of the Mayor of Milan Giuseppe Sala, the president of the Lombardy Region Attilio Fontana, the Minister for Economic Development Giancarlo Giorgetti, the president of Confindustria ANCMA (National Association of Cycle Motorcycle Accessories) Paolo Magri and CEO of Fiera Milano Luca Palermo, Meda hailed the return of EICMA as “a tribute to the passion and determination of the sector”.

"If there is one characteristic that distinguishes our industry - Meda emphasized - it is precisely that of loyalty to its people.

The need to maintain this relationship with the public and the absence of EICMA in 2020 have favored the spread of digital initiatives, which on the one hand have certainly kept the interest in the news of our sector alive, but on the other have the need for physical and emotional contact with products has been acknowledged: today we are back in the presence and still make Milan the world capital of two wheels ". And confirming the international attractiveness of the historic Milanese event, 47% of the exhibitors present in this edition come from abroad, representing 35 countries. The presence of Made in Italy companies is therefore also very significant, as underlined by the president of ANCMA Paolo Magri, “confirm their leadership in Europe in terms of production, sales, know-how and beauty on this stage”.

"For the entire sector and for the national sector, which in Italy generates a total value of over 7 billion euros and offers employment to more than 100 thousand employees, EICMA - remarked Magri - represents above all a unique opportunity for communication, because makes it possible to use this event also as an institutional stage from which to launch messages, spread knowledge and awareness, represent the needs of road users and open profitable channels of dialogue with political decision-makers and stakeholders ".

The first two days of the Exhibition are reserved for the press and operators, today the exclusive press day, while Wednesday 24 sees the presence of journalists and sector operators. From Thursday 25 to Sunday 28 the opening to the general public of fans. And the EICMA show does not end inside the pavilions, but also continues in the external spaces of the Fair, which host areas for motorcycle test rides, shows, races and exhibitions.

Special opportunities also for eBike lovers, who can test the latest products from the world of pedal assisted bikes within a technical track created in Hall 24. Finally, space also for start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative international realities ready to propose ideas, solutions and prototypes.