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  • ABSTRACT. Women and abstraction in Italy 1930-2000

    Como, 18 March 2022. From 19 March to 29 May 2022 the eighteenth-century rooms of Villa Olmo in Como host ABSTRACT. Women and abstraction in Italy 1930-2000, an exhibition organized by the Municipality of Como and curated by Elena Di Raddo which tells about some long-neglected or forgotten protagonists of Italian abstract art who, thanks to the critical activity carried out in particular in the last twenty years , are returning to the center of attention. In fact, the history of abstract art, in Italy as in the rest of Europe, is a history substantially al male, unhinged for the first time in 1980 by the important exhibition The other half of the avant-garde, curated by Lea Vergine, who for the first time brings to light the women forgotten by the history of Elles font abstraction at the Center Pompidou in Paris and Women in Abstraction at the Guggenheim Museum in Bilbao. ABSTRACT. Women and abstraction in Italy 1930-2000 starts with those same Como artists then broadening the focus on other protagonists of Italian art from the 1930s until the beginning of 2000, years in which the investigation of abstraction is divided into groups and trends ranging from geometric, informal abstraction, analytical painting and post-pictorial abstraction. «Villa Olmo hosts a new high profile exhibition, which will be very special, all at feminine: these women, these abstractionists who will speak to us through their works, represent an example of an artistic group that has made an important contribution to panorama of modern and contemporary. With "Abstract" the Como artists, such as Carla Prina and Carla Badiali, will be enhanced, extending the scenario to all of Italy. I express my sincere gratitude to the President of the Culture Commission dr. Francesco Brenna, who must be recognized as having the birthright of the prestigious review, as well as an important contribution in defining the contents ”, declares the mayor of Como Mario Landriscina. "It is an honor to close my experience as a councilor for culture with a major exhibition organized by the Municipality of Como which focuses on abstractionism and women. I cannot fail to mention, alongside these great artists and great women, the office that supports me which is largely made up of women, and I thank the offices and citizens for how I was supported in this short term of office ", she declares the councilor for culture Livia Cioffi. The exhibition itinerary - marked by thematic areas that highlight the different declinations, methods and lines of research in which aniconic art is expressed - starts with the Pioneers: Carla Badiali, Cordelia Cattaneo, Giannina Censi, Bice Lazzari, Regina and Carla Prina, many of which they had a close link with the city of Como, a unique place in Italy for abstract art thanks to the presence and dialogue of painting with rationalist architecture, but also to the presence of the institute of Setificio and to the practice of drawing for fabric, experimental and modern language such as photography, dance, cinema. In this section a focus is dedicated to Regina's first abstract works, presented in 1936 at the Film Scenography Exhibition set up in Villa Olmo. In the Sign / Writing section, the works of the early 1950s by Carla Accardi, Irma Blank and Betty Danon define a new way to abstraction, centered on the free flow of forms in the artist's mental space. Those were years of renewal and rethinking of languages, those of the Milanese abstract and concrete art exhibition held at Palazzo Reale (1947) to which Rome responded with the birth of the Forma Group, which had Accardi as the only female component. Geometries includes works by Nathalie du Pasquier, Chung Eun-Mo, Fernanda Fedi, Tilde Poli, Carol Rama and Fausta Squatriti, artists who renew research itself in the name of geometry of the historical avant-garde by building worlds based on mathematical laws. The Matter section is dedicated to abstract investigation linked to the exploration of materials: the works of Luisa Albertini, Marion Baruch, Renata Boero, Gabriella Benedini, and Mirella Saluzzo tell research on pigments, on the materials of traditional sculpture, as well as on more modern ones such as steel and natural materials. In Meditation / Concept the works of Mirella Bentivoglio, Alessandra Bonelli, Franca Ghitti, Maria Lai, Luisa Lambri, Lucia Pescador and Claudia Peill show how they did at the end of the seventies feels the need to reflect on the legacy of the avant-garde and the consequences of the first ones experimental forms on modern language; the artists engage in dialogue with the history of art and define new lines of research. In the Body / Action / Re-Action section the works of Carmengloria Morales and Maria Morganti there they tell how, following the affirmation of the idea of ​​an open work at the end of the 1960s, even painting experiments with new ways of making it; for some artists a link is created between the physical act of painting and their own body, and the painting becomes the result of an action or a process. The last part of the Space / Light itinerary is instead the area dedicated to the postwar period, when modernity is one of the most characteristic aspects of the research of abstraction. Here we find works by Alice Cattaneo, Sonia Costantini, Dadamaino, Paola Di Bello, Elisabetta Di Maggio, Lia Drei, Nataly Maier, Eva Sørensen, Grazia Varisco and Nanda Vigo, which stand out for the use of new materials, such as glass or neon , and, also in painting, for the investigation of the perceptive and participatory dimension of art. ABSTRACT. Women and abstraction in Italy 1930-2000 has the merit of bringing attention to these protagonists of Italian art, a small but significant nucleus of the female contribution to world of contemporary art, in a city that had already seen the birth around it in the 1930s to the figure of the rationalist architect Giuseppe Terragni a cenacle of artists who, together with the Milan Million group, constituted at the time the only true Italian abstract research center. The Villa Olmo exhibition will also have an appendix in the Civic Art Gallery, where, in the same period, will be exhibited a luminous work in frosted glass, mirrors, metal and neon by Nanda Vigo, in loan from a private collection. The work will be presented in Campo quadro, a space on the noble floor of the Pinacoteca dedicated to temporary projects. The Pinacoteca houses and conserves the works of Como's abstract art, including Badiali and Prina, a selection of which will be on display at Villa Olmo, while a nucleus from the museum deposits will be exhibited in the twentieth century museum rooms of the Pinacoteca. Furthermore, as the curator Elena Di Raddo specifies: "The Villa Olmo exhibition is accompanied by a dedicated site and thanks to a detailed mediation work, it does not end in the exhibition halls, but continues in the territory according to itineraries proposed by an app created for hoc that not only guides the visitor among the works on display, but also allows you to visit the Larian territory by deepening its rationalist architecture ". The exhibition will be accompanied by a bilingual catalog published by Antiga Edizioni, edited by Elena Di Raddo, with texts and critical essays by Elena Di Raddo, Cristina Casero and Ginevra Addis.

  • MDL - Motori Di Lusso and Amore World Magazine join forces for a partnership of excellence

    luxury-magazine MDL - Motori Di Lusso and Amore World Magazine join forces in order to carry out special joint and transversal projects between automotive and fashion Excellence that meets excellence. The luxury-magazines MDL - Motori Di Lusso (specialized in the world of high-profile motors and lifestyle) and Amore World Magazine (with core in the world of fashion and lifestyle) join forces for a prestigious partnership aimed at creating editorial content transversal between the different environments they belong to. Diversi i progetti speciali che verranno sviluppati in maniera congiunta dai due luxury-mag e che avranno lo scopo di incrociare tra di loro, su un’unica strada, ambienti, prodotti e stili di vita allo scopo di dare alla luce una serie di contenuti di alto profilo e di grande interesse per pubblico, partner e sponsor di entrambe le testate. THEY SAY ABOUT IT "We are pleased and proud to be able to start this partnership of excellence - says Alessandro Colombo, Editor & Founder of MDL - Motori Di Lusso - with the esteemed colleagues of Amore World Magazine and I am sure that the projects that will be jointly developed by both magazines they will be loved by the public following them. We can't wait to get started in order to surprise, enchant and excite you with something that is always new, interesting and transversal ". “Honored and fully aware that it will be a great opportunity for both sides to be able to create something special and lasting over time - declares Sergio Ivan Roncoroni, Editor & Founder of Amore World Magazine - I follow the world of fashion and design and much more. For some time I had something similar in mind. With Alessandro Colombo Editor & Founder - Motori Di Lusso, we immediately found ourselves in tune with the same thoughts. After all, the world of real and Luxury fashion ... and without it dreams would not hesitate ... "

  • B17

    The fashion show dedicated to the preview of the winter collection by B17 took place at the L Hyatt in Milan. The event organized by Andrew Sardelli of AP Servizi in collaboration with Marco Rosselli's Br production was a great success with the public as well as a lot of approval for the presentation of the collection. Enchanting Francesca Agnati who has She conducted the event in a clean and effective way. The models selected by the TFM agency and MM model management were styled and made up by the Attilio artistic group of Turin by Gianni Graziano's Elios communication, making the atmosphere suitable for Fashion Week. Several guests were present including the Director Roberto Alessi, Luigi Favoloso along with many other influencers who best surrounded the B17 event. To highlight The final release with Miss Universe Eline de pool and Rosy dilettuso who, together with Giuseppe Martucci, founder of the B17 brand, launched a message of peace and closeness to the war that is raging in Ukraine these days

  • Fashion in The city

    On Sunday 27 February 2022, during Milan Fashion Week, the fifth edition of "Fashion in the city" took place in the splendid location of Palazzo Barozzi. This year it was inspired by the world of social, business and communication. Organized by the CEO of the note B & 20 Events Paolo Distaso. The agency this year proposed a format totally new to offer brands the opportunity to deal with various figures in the fashion industry. The post fashion show, a real one moment of sharing, it allowed the stylists to enjoy meetings dedicated for product analysis and B2B distribution. The location enriched by famous people, journalists, influencers, magazines, buyers and many others from the business and fashion sector taken by LombardiaWebTv cameras. The leading brands of the "Fashion in the City" catwalk: Andrea Tosetti, By Vel, Bayong, Angela Micky, M'Art Official Make up Artist, Paolo Demaria with his Team Sponsor Tecnici : D.Fashion ,Sunrise Celebre magazine, Fashion fair, UAMilano ,Social District, EFU, IS clinical, 4Ward360, NYIFW, UA Fashion tv, B&20 British school, Grace Agency, GF23KT, Nome azienda: B&20 Events C.E.O : Paolo Distaso Mail: info@b-20.it Website: www.b-20.it Sede : Milano P.IVA : 10004770961

  • Special interview with Ricky Martin

    Over 90 million albums sold, 500 nominations, hits such as "Livin 'la vida loca" and "Maria" have earned him the title of king of Latin Pop. But also the commitment against human trafficking. Thirty-seven-year career (he started at 12 with the band Me-naked), 90 million albums sold, 500 nominations, including an Emmy for his role in the TV series “The Assassination of Gianni Versace”, a husband ( artist Jwan Josef) and four children who keep him busy 24/7. Yet Enrique Martín Morales IV, alias Ricky Martin, King of Latin Pop, author of hits such as "Livinʼ la vida loca", "Shake your bon bonˮ," La bombaˮ, "Mariaˮ always seems the same, both for physical appearance and enthusiasm, to as it was in the video for “We are not alone”, shot in 2009 alongside Eros Ramazzotti. We interview him on the road, while he is involved in the Movimiento Tour, which started in February from Puerto Rico, where he was born, with a dense schedule of scheduled concerts (Covid-19 permitting) throughout Latin America. What is the inspiration for Movimiento? After the earthquake last year in Puerto Rico there was a mass protest against Governor Ricardo Rosselló, yet another corrupt politician. I chose to participate because it was the right opportunity to reconnect with my land and my people. Just because I don't live in Puerto Rico doesn't mean I've forgotten my roots. On that occasion I tried to understand how I could help them change the situation, I'm not a politician, but with my music I can reach people's hearts and help raise public awareness. The album I'm writing comes from people's global passion for justice, but it's also a romantic and positive album, the first single, "Tiburonesˮ, exudes this feeling ... The reality is that my music will always make you dance. , but that doesn't mean my lyrics have to be meaningless. This song is a metaphor about the frustration of my people, describing the things we would be willing to do to be together, to survive, we might even think about swimming allegorically ... with the tiburones, aka sharks. Unfortunately this is a global problem not only in Puerto Rico, we must fight and unite for justice to triumph. The protests of the French in yellow vests, those in Hong Kong or Mexican women against gender violence and femicides, are all consequences of a situation that is no longer sustainable, against which it is right to rebel. They are acts that are born out of balance and love of justice. I am a Latin spirit, and every day I live with passion, in any form. What relationship do you have with Italy? I love Italy and Italian music. I sang with Eros Ramazzotti, I worked with Laura Pausini, participated in the Festivalbar and Sanremo, all the tours in your country have always been a success, because Italians are like us Latins, they love life. I have always had a good relationship with Italy. “Vuelveˮ, one of my most successful songs was written by Franco De Vita. Are there any musicians who make you dream? Mina. You have a beautiful voice that transcends time. I really like her taste for her album covers, always innovative, provocative, refined and avant-garde. I find her collaboration with Mauro Balletti fantastic. And then David Bowie, because his ambiguous sexuality has always inspired me, when I looked at what he did I felt good. You have been living in Los Angeles since 2016. Because? After getting married to Jwan Yosef we looked for the right city to share our family life. Initially we were thinking of London or New York. Then we had the chance to spend time in LA and fell in love with the climate and relaxed atmosphere. I met Jwan because I am a collector and I really like his conceptual art. We bought a house designed by Gregory Ain, perfect for our art collection and our four children. Los Angeles also gave me the opportunity to return to acting on television. Working with Ryan Murphy on the Gianni Versace assassination series was a wonderful experience, culturally very interesting because Ryan is a true renaissance man, encyclopedic, curious about everything. I admired Versace a lot, not just as a designer, but as a man. What is the relationship with your children? They are children, I wish they had no thoughts at least until adolescence. We try to educate them to have a culture, without being too attached to material things. My children can only be spoiled by their grandparents. When did you start your philanthropic work and how did you cultivate your activism? I created my foundation over twenty years ago, out of a battle that continues today against human trafficking. At the time, I had no idea how extensive the problem of this horrendous crime was. My activism is centered on the well-being of trafficked children, forced into prostitution and submitting to pornography because they are vulnerable and try to protect their families. Often children become victims of this crime after a natural disaster, and it is there that we intervene to give physical and emotional support, bringing food and shelter, precisely to avoid the exploitation of the victims. To contribute: rickymartinfoundation.org.

  • The first major exhibition in Italy dedicated to the Spanish master of light Joaquin Sorolla

    For the first time in Italy, at the Royal Palace from 25 February to 26 June, a monographic exhibition traces the rich and successful artistic production of the great Spanish painter Joaquín Sorolla y Bastida (Valencia 1863-Cercedilla 1923). Little known to the Italian public, Sorolla was one of the greatest representatives of modern Iberian painting at the turn of the nineteenth and twentieth centuries, contributing significantly to its renewal and opening it to the atmosphere of the Belle Époque. Among the most loved and appreciated artists of his time both for his great technical quality and for his humble and benevolent character, Joaquín Sorolla obtained a fame that soon went beyond national borders, participating and obtaining prestigious prizes at major international events. However, it will be the coveted Grand Prix, obtained at the famous Universal Exhibition in Paris in 1900, that will definitely launch his painting of light and color on the international scene. In London in 1908 he was acclaimed as "the greatest living painter in the world". Its extraordinary history of international successes often crosses with Italy, starting with a very first stay in Rome won thanks to a scholarship in 1885. Sorolla visited Italy for a long time on this occasion, settling for a period in the splendid Assisi, but above all he often and joyfully returned to the Bel Paese, participating assiduously in the Venice Biennials, since its very first edition in 1895, and in the famous International Exhibition of Rome in 1911. This personal exhibition then presents itself as an excellent opportunity to to re-tie the threads between the great master of light and Italy, a country to which he has always been linked and an opportunity to make his extraordinary art known to the general public through some of the most significant masterpieces of his vast pictorial production. Joaquín Sorolla, painter of light, tells, through about 60 works, the extraordinary artistic evolution of this ambitious and determined painter, who made art his reason for living. Alongside his deep love for painting, however, Sorolla has always accompanied an even more intense bond with his family, his favorite subject. In many of his splendid paintings, Sorolla tells of his love for Clotilde, wife, muse and true life partner, and for his three children, María, Joaquín and Elena. A bond that nourishes his inspiration and guides the search for the "truth" of the image to be portrayed on the canvas, which can only be generated by real participation and intense emotion. Sorolla's is an intense and magnificent artistic experience, made up of joys and sufferings, satisfactions and research, in which the study of light, rigorously from life and en plein air, even for the most demanding and large-format subjects. , represents the main road of pictorial renewal towards a refined, spontaneous and immediate language. In the noble setting of the rooms on the first floor of the Royal Palace, the exhibition traces the entire career span of Joaquín Sorolla y Bastida, from his beginnings in the 1880s in his native Valencia to his death in 1923 following an cerebral haemorrhage that three years earlier had definitively removed him from painting. By dividing the splendid examples of his artistic research into thematic sections; the gaze on reality, portraits, gardens and light reflections, the sea, tipos and classical studies, the exhibition gives us an exhaustive, human and artistic portrait of the painter. The project sees the collaboration of prestigious public and private museum institutions such as the Museo de Bellas Artes in Valencia, the Hispanic Society of New York, the International Gallery of Modern Art of Ca 'Pesaro in Venice, the Civic Museums of Udine, by Nervi Raccolte Frugone, just to name a few. Finally, the exhibition benefits from the patronage of the Spanish Embassy in Italy, the Spanish Consulate General in Milan, the Spanish Tourism Board.

  • The greatest exponent of Latin American music arrives in Italy RICARDO ARJONA in concert in Rome

    After the extraordinary success of his first Italian performance, which took place on 5 May 2018 as part of the international tour Circo Soledad, the Guatemalan Ricardo Arjona, superstar of the Latin music, returns to Italy to promote the new album Blanco y Negro with two unmissable concerts, on March 15th in Rome and March 16th in Milan. The European dates inaugurate one of the most important and anticipated world tours for music Latinoamericana of 2022. In Spain it has already sold out 19 shows. After the Italian dates, concerts are scheduled in London, Paris, Zurich and Cologne. At the end of March, the tour will move overseas with more than thirty dates in the USA. Following the extraordinary sold out from the American presales, new dates were added to those initially planned in some cities, such as New York, Miami and Puerto Rico. Two more concerts than those scheduled for Arjona's return to Chile, where he will perform for five consecutive nights in Santiago. The four Argentine dates in Buenos Aires are already sold out. The "hot" live energy of this eclectic Latin singer-songwriter and musician, who has collected two Grammy Awards such as "Best Male Pop Vocal Album" and "Best Latin Pop Album" in 2006 and 2007 with Adentro (2005), has already conquered ocean crowds of fans all over the world and is now preparing to thrill the Italian public more and more: over 1.5 million people attended the previous Circo Soledad tour live (2018), and more than 3 million users have participated in Hecho a la Antigua (2021), the officially most viewed streaming event in the history of Latin American music. The new and ambitious album Blanco y Negro, partly recorded in the iconic Abbey Road Studios in London and released on December 3rd, contains 29 tracks and is split in two parts, one of which unplugged: 6 of these songs were written and recorded in full pandemic and are added to other 8 unreleased songs, for a total of 14 new songs. The artist Ricardo Arjona, born Édgar Ricardo Arjona Morales, was born on January 19, 1964 in Jocotenango, a town in the Guatemalan hinterland not far from the capital city of Guatemala, where he moved while still a child and completed his academic and musical studies. The opportunity to record his first album, Déjame decir que te amo, comes in 1985. The album does not reach the hoped-for success: embittered and disappointed, Arjona decides to leave the world of music for a few years, in which he devotes himself to sport, coming to wear the jersey of the Guatemalan national basketball team. Music, however, remains his passion stronger than him, so much so as to induce him to give himself a second chance. His consecration in his homeland as a composer and singer came in 1990, thanks to the song Jesús, verb no sustantivo, contained in the album of the same name, and his popularity grew to cross national borders between 1992 and 1993. Animal Nocturno (1992) gives it an international reputation, thanks to its expressive power the title track and the other two singles Mujeres and Cómo olvidarte. In the 90s Arjona becomes one of the most famous representatives of the history of music Latinoamericana: 15 studio albums, 19 compilations, 80 million copies sold worldwide, more than 30 songs written for other artists, millions of fans. Winner of a Grammy (5 nominations), a Latin Grammy (14 nominations), 4 Billboard Awards (11 nomination), with 4 albums ranked first on the Billboard Latin 34 Luna Park in Argentina. Arjona has the distinction of having recorded the attendance record at a concert in Guatemala with 120,000 people, has 57 concerts to his credit at the National Auditorium of Mexico and is the artist who has performed several times in the legendary festival of Viña del Mar , in Chile. Among his collaborations, we point out two important ones, the one with the legendary New York crooner Tony Bennett Hecho a la Antigua (2011) is the most watched streaming concert in Latin America. And the one with singer Ricky Martin for the song Asignatura pendiente from the 2003 album Almas Del Silencio. RICARDO ARJONA - ITALIAN DATES ROME - March 15, 2022 at 9.00 pm Auditorium Parco della Musica, Sala Sinopoli - Viale Pietro de Coubertin, 30 TICKETS https://www.auditorium.com/evento/ricardo_arjona-25047.html MILAN - March 16 at 21:00 Allianz Cloud ex Palalido - Piazza Carlo Stuparich, 1 TICKETS https://www.diyticket.it/events/Musica/6386/ricardo-arjona Instagram profile: https://www.instagram.com/ricardoarjona Official Arjona fan club in Italy Press contacts Press office: TCG NEWS ITALY Info and press accreditation agency @ tcgnews

  • February 27 is an important day for the Dominican Republic in every part of the world !!

    Much of Dominican culture is expressed through its museums, food and music. But Carnival is the real door to the depths of the Dominican people. This annual Independence Day is held across the country, with each city offering its own original version of the commemoration. People fill the streets with colorful masks, music and of course dancing. But carnival was not always what it is now. It is the synthesis of the expression of the cultures of the native Taíno Indians, of the Spanish colonizers and of African slaves. Cultures that, in a unique mix, create a vortex of energy and culture that is impossible to find elsewhere. The carnival lasts throughout February, with its climax on the 27th. Other Dominican holidays include January 26, the day of Patriarch Juan Pablo Duarte, March 9, the day of Patriarch Francisco del Rosario Sánchez, August 16, Republic Day, and November 6, Constitution Day.

  • Ricardo Arjona in concert in Italy: back with his Tour“Blanco y Negro”

    Ricardo Arjona,the greatest exponent of Latin American music, returns to Italy with his exclusive tour“Blanco y Negro”. Ricardo Arjona, whose birth name is Édgar Ricardo Arjona Morales, born on January 19, 1964, interpreter of famous songs such as "Mujeres", "Como Olvidarte", "Minutos", "El Problema", "Señora de las cuatro décadas" , "Te conozco", "Realmente no estoy tan solo" "Tu reputación", among other classics that have made history in Latin America, returns to Italy Italy to promote his new album "Blanco y Negro" with two unmissable concerts , on 15 March 2022 in Rome and on 16 March in Milan, the extraordinary success of his first presentation was the past 5 May 2018 where he arrived with his international tour "Circo Soledad". RICARDO ARJONA – TOUR EUROPEO 2022 “BLANCO Y NEGRO” – DATES IN ITALY ROMA Ricardo Arjona in concerto, a Roma il 15 marzo 2022 alle 21:00 presso Auditorio Parco della Musica – Sala Sinopoli – Viale Pietro de Coubertin, 30 – 00196 Roma MILANO Ricardo Arjona in concerto, a Milano il 16 marzo 2022 presso l’Allianz Cloud ex Pala Lido, Piazza Carlo Stuparich, 1. Milano (MI) The live "hot" energy of this eclectic Latin musician, who won two Grammy Awards for best male pop vocal album and best Latin pop album and who also won the "Vida y Obra" award in recognition of thirty ' years of artistic success in the latest edition of the “Lo Nuestro” awards, has stolen the hearts of fans from all over the world and is now preparing to conquer the Italian public. With 19 shows all sold out in Spain, Ricardo Arjona sold out in New York, Boston, Miami, Puerto Rico, Orlando, three concerts in Chile; 4 in Argentina and new dates in London, Paris, Zurich, Cologne, Rome, Milan, New York, Miami, Puerto Rico, Santiago de Chile, Buenos Aires, San Antonio, Atlantic City, Tampa and Fort Myers.

  • The new Ferrari flagship store in Milan

    The large boutique celebrating the myth of the Cavallino reopens in the shadow of the Duomo. 900 square meters designed by the Sybarite studio between artistic installations, fashion and memorabilia from the Maranello team. To welcome the public there is a bright red wing and, immediately inside, an atrium lit from above dominated by a spectacular Formula 1 car, suspended in the air like a work of contemporary art. Welcome to the new Ferrari flagship store in Milan, located in the historic center, which officially opens during the fashion week. "A non-random choice," explains Rocco Iannone, Ferrari creative director. "We skipped the appointment at the Salone del Mobile to wait for the people of fashion at the September shows". Just turn your gaze towards the side galleries of the large boutique entirely redesigned by the English studio Sybarite (900 square meters on three levels between the Duomo and Galleria Vittorio Emanuele II) to intercept clothing, accessories, Testarossa engines and memorabilia that parade under the tracks. of aluminum inspired by the assembly lines of the Maranello factory. Between references to the legendary history of the Cavallino, racing contents and new fashion collections, the store spaces follow one another with different functions to tell all the souls of the brand: from the red-shaded shop windows to the interiors that alternate terracotta columns and brick walls bianchi ("a tribute to the genius loci of Maranello and Modena"), up to the basement where three semi-professional simulators allow you to virtually relive the emotions of the drivers in the race. "The Milanese flagship store inaugurates a new season for the Ferrari brand," says chief brand diversification officer Nicola Boari. «Here the public will find not only merchandising, but luxury accessories and a new line of high-end clothing, all consistent with the values ​​of the Maranello house: style and elegance, performance and innovation, quality craftsmanship. The goal is to conquer new market segments. Not only the brand admirers, but also the female audience and that of the younger ones. The new fashion collection, for example, breaks with the past and is presented in a context that embodies the team's 70 years of history and, at the same time, has a look projected into the future ". «Exactly», confirms the creative director Rocco Iannone. "The new stores (Rome, in October. Later Rodeo Drive in Los Angeles and Miami ed.) Will be the meeting point with the Ferrari universe in all its forms. These are spaces that we designed together with the Sybarite studio to immerse the visitor in an all-encompassing experience, including art installations, entertainment, without forgetting the very high craftsmanship of Ferrari racing cars which returns, in the form of quotes, also in the fashion collection: details inspired by the automotive world, stitching studied to the millimeter, precious and performing materials. The same approach was used in the interior design: Sybarite, with a point of view that is neither too sporty, nor technological, but never nostalgic, has created a succession of environments that celebrate the innovation, tradition and craftsmanship of the Ferrari world. ". In continuity with the Maranello flagship inaugurated last June, the design codes and iconic materials of the brand's new retail vision also reappear in Milan, reformulated and adapted to the location of excellence through a structural and scenographic evolution of great visual impact. A few examples? The VIP Lounge where you can complete the shopping experience in a private and relaxing environment, characterized by velvet sofas, soft drapery and soft lighting. Or the areas of the checkouts and dressing rooms that reflect the colors and design of the Maranello cars in a refined way, with walls covered respectively in yellow ceramic and in yellow Alcantara, doors in brushed aluminum and seats in quilted leather to recall the interiors of the cockpit of a Ferrari. Of course, experiences specifically dedicated to high-speed fans could not be missing. The aforementioned Formula 1 single-seater suspended in the atrium - a faithful replica of the same one with which Michael Schumacher won the World Championship in 2002 -, the simulators of Formula 1 races on the lower floor, but also installations full of cult objects that celebrate the myth of Gran Prix and its protagonists and a large checkerboard screen displaying videos and images that recall the link between the team and the world of cinema, with the frequent appearances of the four wheels of Maranello in arthouse films.

  • Amore World Magazine official partner of Fabio Barone !!!

    From this year our site will follow the Italian driver Fabio Barone, holder of 4 world guinness records. Fabio and his team have decided to storm the world record of speed on ice currently held by Lamborghini with the URUS. Fabio will use a more powerful Ferrari SF90 but certainly less performing in terms of grip. The event will take place on March 3, 2023 in freezing Siberia precisely on the frozen lake Baikal. We at Amore World Magazine will follow the preparation of the team, the car and Fabio during this year by giving you readers some exclusive videos and interviews, both of him and of the team members. Then you just have to follow us in this new and adventurous path, made of passion and love for motorport !!!!!

  • Elli&Rini they will make you discover yours "Pianeta"....

    It all started on a summer evening on a plateau in the French mountains, from the meeting of the elegant creativity of an architect-designer with the visionary planning of an engineer-artist. Creating a design station, clean, elegant in its lines and permeated with technology: this is the intuition. A workstation that could unite, merge, integrate the different worlds and ways of living. Not just a desk and a chair, but an immersive, bright, technological and tailored design object. "While workplaces, living spaces, hôtellerie and boutiques are looking for new solutions, we have thought of a functional space that is both intimate and personal, perfectly integrated into the warmth of the surrounding environment. A space within space, a double-breasted technological place, open to the private world, but also enclosed within the professional world. " M. Spinola and G. Antonelli Dudan "The next challenge of the world goes in this direction: finding new spaces, offering new experiences capable of responding to the physical-digital revolution in progress, in which the whole of life converges on a spatial and temporal level" .F. Foiadelli and S.M. Vaccarini From these intuitions, creativity and concreteness and within this revolution, PLANET was born: the new frontier of modern living, the icon of digital living. PLANET is a sculpture-lamp on the outside, a comfortable and technological environment on the inside. Place of work, reading, audio-visual experiences and well-being. From the outside you can admire its lines, its natural materials such as wood, stones, plants and enjoy its light in a continuous dialogue with the environment in which it is inserted. It is a space within a space that is transformed: large inside and compact as a whole. A cosmos in 2.5 m2. “PIANETA allows you to live a multidimensional and primordial experience. PLANET protects, welcomes, connects and regenerates. It is a return to origins. PIANETA it is our Planet.”

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