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  • ELEVENTY MAN

    Whenever you are faced with something "unique and precious" we have the perception of something "magical" “The vibrations of well-being and beauty that lead us into a world of authentic but relaxed luxury are the ones I wish to convey in each collection. A way of being first and foremost, and of dressing, which represents our history, our creed and the values of our company ”, declares Marco Baldassari founder and male creative director of Eleventy. In the Eleventy FW 22_23 men's collection, tailoring tradition is combined with innovation for coats made with precious double opening fabrics that each require 14/16 hours of processing. Unique items, light and impalpable but warm, in “superfine” 14 microns wool or cashmere. The jackets and suits, rigorously made with hand steps, represent another element of value and uniqueness Jackets, blousons, 500-line rock velvet jackets, old corduroy, and mixes of materials, shape the past and the future together in a product strongly contemporary. Relaxed, updated and modern volumes, embellished with hand stitching and tailored details. The study of finishes, treatments and techniques make the knitwear of the next season contemporary and sophisticated. Swollen jerseys by unshackling, softened by special washes and made slippery and soft by double or triple pass raising. Balance - Slowly - Quiet, are the keywords embroidered on superfine and very soft wool sweaters. The knitwear proposal is completed by new down jackets with knitted surfaces or ribbed profiles, soft but elegant blazers, sweatshirts and color-block cardigans. For free time, tracksuits and sweatshirts in very precious yarns such as Cashmere, Sea Island and Giza. 5-pocket denim canvas trousers made on old shuttle looms, very rare to find and kept by our craftsmen, for an exclusive selvedge denim. Unique and refined garments that tell a story of traditional values ​​but above all of innovation. Numbered pieces available only for limited productions due to the long production times. An exclusive and unique color study. Very light tones, refined and never banal, from chalk to honey up to ash gray; a touché of ruby colors, then the color of the winter sky (gray blue), and the dull green of autumn, with a reference to the yellow of the leaves. Colors mixed together behind a careful study and experimentation to create an original balance between tones and mid-tones for a collection with a strong and exclusive aspect.

  • THE HEART OF PARIS NOW ENCLOSURES A ROMAN SOUL

    Da dicembre 2021 il Bulgari Hotel Paris ha aperto le porte e accolto i suoi primi ospiti in un mondo da sogno, situato nell’elegante Avenue George V, trasformando immediatamente il settore degli hotel parigini. Gli appassionati degli hotel e resort Bulgari nel mondo ritroveranno molti aspetti familiari: la cucina dello chef stellato Niko Romito, una moderna spa Bulgari all'altezza delle antiche Terme di Caracalla e il design degli architetti Antonio Citterio e Patricia Viel, inconfondibilmente chic, sofisticato e allo stesso tempo sensuale. Ma questo nuovo hotel ha anche un tocco fresco e unico, un’irresistibile combinazione di stile e puro piacere che solo Bulgari sa come creare. DESTINAZIONE: Elegantemente situato in Avenue George V, il Bvlgari Hotel Paris è l'ultimo gioiello del Triangolo d'Oro della Città delle Luci. Questo quartiere, senza dubbio il più esclusivo di Parigi, è formato da Avenue George V, gli Champs-Elysees e Avenue Montaigne. Con il Bvlgari Hotel Paris al centro, circondato da lussuose case di moda e dagli iconici siti culturali della città, attira le folle più glamour del mondo. L'hotel, il suo vivace bar e lounge, l'elegante Il Ristorante - Niko Romito e la sua opulenta Spa rappresentano un parco giochi unico per le emozioni, un regalo per i parigini e gli “informati” internazionali. BAR & RESTAURANT: "Il Ristorante - Niko Romito" preserves the fundamental philosophy of simplicity, a search for the quintessence of taste that has made the fame of the Italian table in the world. The mission is to establish a true canon of contemporary Italian cuisine that best expresses the culture, elegance and vitality of Made in Italy. To fully pursue this philosophy and adapt it to the ever-changing variety of customers' needs and moods, Niko Romito's cuisine is offered both in individual and shared portions. While the chef dedicates his research and energy to the delight of the palate, a genuinely attentive and bubbly team provides the restaurant, courtyard and private dining room with a real sense of place with entirely made in Italy décor. Entirely decorated with Antonio Citterio and Patricia Viel furniture, the elegant lounge and lively bar offer a warm and contemporary setting fueled by a strong sonic signature that combines Italian genes and the latest fashion trends. Galvanized by a dynamic and glamorous Italian team, giving life to the service model signed Bvlgari, places the destination among the Parisian and cosmopolitan hotspots. At the bar and lounge, gourmet snacks, healthy salads and vegetarian options share the menu with Niko Romito's famous "Bomba" while at night, the "Aperitivo" is served in a chic and lively atmosphere. The generous Bvlgari version of the Italian tradition, consisting of a wide range of Niko Romito's dishes in finger sized portions, takes the sharing experience to another level. THE BULGARIAN BATHS: In a nod to Bvlgari's Roman roots, the Spa is essential to the Bvlgari experience. Occupying 1300 square meters on two levels, the Spa is open to hotel residents and local customers. Covered in Pietra di Vicenza, sedimentary stone from Veneto, Italy, and Burmese teak, it is a space entirely dedicated to inner and physical well-being, relaxation and sport. The reception area is clad in green onyx, a Bvlgari Hotels signature finish. Nine Vicenza stone treatment rooms each have their own shower, setting the scene for maximum privacy and care for innovative, proprietary rituals using the latest products and techniques. For an even greater level of privacy there is the 65 sqm Spa Suite. Designed for couples, it features a double bed and a private jacuzzi and hammam set in green onyx. The Spa also houses a 25-meter swimming pool, finished with green mosaic tiles and glittering gold accents. Decorated with glass columns made with the lalique technique, the entrance recalls the magnificence of the Roman baths and represents a fusion of French and Italian tradition. A second Vitality Pool is decorated with mosaics inspired by the Roman Baths of Caracalla and cradles guests with a gentle waterfall, soothing jets and luxurious cabins for relaxation. The Workshop Gymnasium team is available for personal training in the state-of-the-art gym, open 24 hours a day.

  • The Materialist

    The youngest of three brothers and the only woman, since she was a child, she has always shown her aptitudes for singing and dancing, counting on the support of her parents who allowed her to develop at the National School of Visual Arts and to participate in singing competitions where he studied. The name of La Materialista comes from a song by a group called Alía_2 that it belonged to before launching as a soloist, and it was about a materialistic girl who was interested in guys with big money. It is from that song that she decides to call herself The Materialist. In 2011 she was chosen by the program2 Noche de Luz de Luz García as one of the best bodies in her country in "The Hottest Bodies Of Summer". , which sought to attract young urban music talents from the country and make them compete with each other to choose 3 winners with their respective prizes at the end of the contest. In 2012 she made her debut as an actress in the television series 3 El Cartel de los Macos, a parody based on the telenovela El Cartel de los Sapos with the role of Sofía, the girlfriend of one of the "pirates" of the film Irving Alberti, a character who undoubtedly succeeded to fascinate the television audience from the very beginning of the soap opera. Voice and image for the advertising campaign of the company Kola Real, winner as Urban Female Artist of the Year at the Q Awards and recognized as "Outstanding Artist Abroad" in the United States by the Viva la Juventud awards, were some of the achievements in 2012. In addition, he participated in the Golden Microphone Awards, where he was in the musical part and in the delivery of an award. Materialista is the Dominican Republic's leading urban4 singer, winner of the Q Awards for "Best Female Artist of the Year" (2012) and "Best Video Clip" (2013) with her video Tú No Has Na which received attention beyond outside of the Dominican Republic. She has also been nominated for the Soberano Awards on a few occasions as "Artist and / or Urban Group" and Video Clip of the Year. In 2013, she became the first Dominican female artist to perform at the opening of the Miss Venezuela 2013.5 interactive gala In 2014 he released the hit 'Las Chapas Que Vibran' which became one of the most popular of the moment, "occupying the number one position in the top 10 of the most impactful songs of the moment nationwide", 6 And topping the Billboard at the position number 16, thus reaching position number 2 for 10 consecutive weeks. While the video clip in the first week of its launch had more than half a million views on the YouTube channel and in 2 months it exceeded 8,500,000 million views. It currently exceeds 191 billion views on YouTube. In February 2015 he released the hit single Booty de Goma which immediately positioned itself in the Top Latin Songs - Urban República Dominica de Monitor Latino in the top 10.7 Additionally, La Materialista became the first Dominican female artist to obtain a VEVO certificate, for reaching 100 billion views on her VEVO channel with her video for "Las Chapas Que Vibran".

  • Aston Martin: the rumble of the V12 also coming to the Vantage. But it is Limited Edition

    2021 for Aston Martin was an unprecedented year we can say it! Among the many innovations we undoubtedly remember the great return to Formula 1 after sixty years, the debut of the Valkyrie at the Goodwood Festival of Speed, the double appearance in the last film of the 007 No Time To Die saga, the super sports versions of AMR. It is well known that the engineers of Her Majesty's Secret Agent's car supplier never sit idle. In mid-December of the year just ended, another great return scheduled for 2022 was leaked on the social channels of the English brand: the Vantage model equipped with V12, news that still aims to aim high. The Vantage model had already made headlines thanks to the restyling that took place in 2018 and because it was hired in 2021 as a Safety Car to validate Aston's presence in the most famous automotive championship in the world. The limited edition V12 version will complement the model currently on sale in the fleet of cars which, however, is fitted with an AMG V8. Next steps? Obviously, we are aiming for the electric one as the CEO Tobias Moers had already announced but we will miss that unmistakable roar, even from meters away!

  • Giorgio Armani's tears: "I see him everywhere, I feel his spirit ..."

    He admitted to crying often, "even last night", that man in one piece who is Giorgio Armani. Eighty years and a living myth in the history of Italian fashion. Armani confessed he deeply misses his brother who is no longer with him and his partner who died thirty years ago "that if he saw me now he would be mad with joy for me," he said. And when asked if he would have wanted children, the designer replies: "A lot", then he stops and tears start to fall from his eyes. A 'human' Armani, the one who responds to Michael Hainey, and the interview in a moment turns into a moving confession. He never lacked determination: "I had a burning ambition: to realize my potential - he admits -, I felt that I could have been more than a stylist: a director, of taste and lifestyle. I have often had to sacrifice relationships for total commitment in my work, and in the end I have no regrets, I did what I wanted ". But as soon as the subject is touched upon Sergio Galeotti, the fundamental companion of a decade, the designer reveals: "Do you believe that I will see Sergio again in another life? I can't… I have to be pragmatic. When I travel, I take a photo of him with me. Something of us remains. His spirit is still there. I'm sure of it, there is: I see him everywhere, and I'm sure he sees me. And I hope he knows everything I've done. In what form he exists, however, I cannot know this ”.

  • Aston Martin Vantage F1 Edition: the thrill of driving a safety car becomes reality

    Nobody wants to be Robin sings Cesare Cremonini but everyone wants to be Bernd Maylander I say. From this year on, the man driving the safety cars during Formula 1 races has the honor of driving the legendary Aston Martin Vantage, unmistakable with its green livery. Sixty years after the last race, the car supplier for His Majesty's Secret Agent is back in Formula 1 with great style because in addition to the single-seaters we see the English brand speeding by as a Medical car (Aston Martin DBX) and precisely safety car (Aston Martin Vantage). But if nobody then wants to be Robin, is there a way to be Bernd Maylander? The answer is absolutely yes! We are in the Aston Martin Milan showroom in Viale Certosa 187 where among the various models that can be admired we find a magnificent Aston Martin Vantage ... Formula 1 Edition inspired by the safety car model. A very special version with which for the umpteenth time Aston Martin has decided to amaze. 535 horsepower with 8-speed ZF gearbox for incredible performance: from 0 to 100 in 3.5 seconds, 21 'rigorously Pirelli wheels and the unmistakable livery in the legendary Racing Green color. A model for which CEO Tobias Moers has given his engineering team a clear goal: to further improve performance, especially when the most famous car championship brand in the world is the setting. License to amaze always and in any case because once again they have succeeded!

  • Spider-Man: No Way Home, the new film with Tom Holland leaves full eyes and hearts

    The mission of this new film is the recovery of "anonymity" through the desire for oblivion expressly manifested by the boy to the mentor Doctor Strange for the simple reason of freeing his loved ones from the burden of being tied to such a bulky hero. You always get back to doing good "the bad thundered to the good Hero intent on making salvific cobwebs around the world. Expected, and with good reason to be, Spider-Man: No Way Home arrives today, the culmination and closure of the so-called Homecoming trilogy directed by Jon Watts (Homecoming, 2017 and Far From Home, 2019). Loaded with no-spoilers as is now customary and abused custom, it is a 148 'big movie capable in its own way of surprising, leaving visual bombast in the eyes as well as benevolence of judgment in the heart and in the head. After all, the prolificacy of Marvel Studios with respect to its superheroes requires a constant dramaturgical refresh of not simple construction, and this time the game of the three cards (read of the "three heroes" with a minimum of alert: spoilers!) Is particularly successful. Not being able to reveal the best that can be discovered from the vision of the film, we limit ourselves to confirming how much the trilogy has the connotations of the Bildungsroman of the young spider-man, actually still a Spider-boy with all the magnificent contradictions and bodily imperfections adolescence. No Way Home starts as a teen movie, turns on mythological fantasy thanks to the paternal presence of Doctor Strange (a very lively Benedict Cumberbatch) to merge into the drama of love & friendship that focuses on the theme of memory, from which everything starts and returns, passing naturally through space-time battles with fierce enemies from those “multiverses” which in fact act as the conceptual-visionary gimmick of the trilogy. The 17-year-old Spider-boy played by the good Tom Holland is an unmasked hero (he is often seen fluttering and leaping between skyscrapers in overalls but without a mask) because the villain from the previous episode revealed Peter Parker's identity to the whole world. The mission of this new film is the recovery of "anonymity" through the desire for oblivion expressly manifested by the boy to the mentor Doctor Strange for the simple reason of freeing his loved ones from the burden of being tied to such a bulky hero. Peter / Spider-man is still a high schooler who aims for college admission, holds his sweet MJ (Zendaya) by the hand, celebrates the sacredness of friendship and esteem from Aunt May (Marisa Tomei). But if it is true that "so much superpower corresponds to as much responsibility", the young man in the red-blue overalls must gradually realize the sacrifice to which he is called, the worthy torment of every great superhero whose moral purpose is "reparation" also respect to reality and "adverse" characters. Visually, Watts' film tears through the New York skies revealing the decomposed and dizzying nature of the multi-universe, something "Nolanian" inspiration thanks to the unforgettable Inception, but it also allows us to keep faith with the iconological tradition of comics created by Stan Lee and Steve Ditko with a chaotic metropolis, noisy and increasingly prey to human neuroses. The public will appreciate the courses and appeals of Spider-Man: No Way Home, the result of the ability of Marvel Studios and Pascal and Columbia Pictures to reinvent themselves also by fishing from their fertile past.

  • Bulgari and its many icons, from the Serpente to B.zero1

    among the many exhibitions organized by Bulgari in 2021, often accompanied by major events, three were organized in Milan: in the year of the exit from the pandemic tunnel, the maison of the LVMH group, born in Rome in 1884, wanted to pay homage to city ​​and its newfound vitality starting from the art of jewelry. In May the exhibition of the great master of photography Paolo di Paolo dedicated to the city was inaugurated: Milano Fotografie 1956-1962; in September, on the occasion of the special Fuori Salone of the equally special Super Salone del Mobile, Bulgari enlivened the spaces of the Gam (Gallery of Modern Art) with the Metamorphosis exhibition, composed of four site-specific works by Ann Veronica Janssens, Azuma Makoto, Daan Roosegaarde and Vincent Van Duysen. Telling the symbol of the snake and with the artistic direction of Alba Cappellieri (who has dedicated more than one book to Bulgari jewels), the exhibition combined the mysterious animal with the idea of ​​transformation, now more relevant than ever. In October, the snake was once again the protagonist in Piazza del Duomo, with a multimedia exhibition by Refik Anadol. Serpenti Metamorfosi (which remained in Milan from 6 to 31 October) can be considered the greatest work based on artificial intelligence for a luxury brand, unique, immersive, multi-sensory and futuristic: Refik Anadol has used more than 200 million images of nature , 70 million of which of flowers. Three exhibitions, we could say, that have created a very solid path that crosses over 70 years of history of costume and society (the snake was introduced by Bulgari in 1949). But there is perhaps an even more powerful image, which manages to create an even more solid and long bridge between the past and the future of the house, thanks to a Hollywood star and the evocative power of jewels. This is the photo taken of Elizabeth Taylor in 1962, while she was in Rome for the shooting of the film Cleopatra: on her wrist she was wearing a wonderful jewel watch in gold, diamonds and emeralds: the Serpenti by Bulgari. A model to which the maison paid tribute by presenting an even more precious version - the Serpenti Misteriosi Cleopatra - at the Watches & Wonders fair last April. It is in this intertwining between cities, Milan and Rome in particular, and between different countries and eras - and between people, of course - that the magic of Bulgari and its future lies. Just today the new Bulgari Hotel opens in Paris, which Elizabeth Taylor would certainly have liked: the maison is the only one in the high-end segment to have consistently and successfully pursued diversification in hotels, starting from Milan (where the Magnifica high jewelery collection was presented in June, combined with a fashion show-event in Galleria Vittorio Emanuele). The Bulgari Hotel in Rome will also open in 2022 and by 2023 the seven “jewels” of the Bulgari Hotel & Resorts collection will be joined by Moscow, Tokyo, Miami and Los Angeles.

  • Spectacular video of Harley Davidson and the Colombian band Live Wire

    How the roar of an engine hits the market: "Nobody Beats Me" Hard Rock fans welcomed the new LIVE WIRE video clip as a stampede of high-powered motorcycles, an unforgettable trip at more than 200 km per hour. The launch of Nobody Beats Me took place on December 7 in the middle of her live show at the Subterranica Awards Gala, where she was a special guest and nominated for Best Rock Artist 2021. This song was conceived as a motivational piece, which intertwines the mentality of a winner with the challenges of daily living, believing with certainty that we will achieve each proposed goal, it is suitable for dreamers who tirelessly conquer steps until they reach glory. LIVE WIRE recorded Nobody Beats Me in the studio of the engineer Leandro Viana, under the expertise, guidance and production of the famous producer German Villacorta (The Rolling Stones, Ozzy Osbourne, Alice Cooper, among others), the mixing and mastering was carried out in Los Angeles , California, at Dynamic Wave Studio. The filming of the video clip was carried out between Medellín and Cali, with the special participation of Harley Davidson (the most important and iconic motorcycle manufacturing company in the world), the audiovisual production was created by the prominent VMotion Agency under the lens of Galeano and the direction by Juan CBR who have been in charge of his previous videos Now is your time, Let´s party and I´ma machine. Costumes by LuzDaga and executive production by Nicolás López - SBE Agency. "We are all winners, it is up to you how you take on your challenges" Live Wire.

  • ZANOTTA: LAB

    A relational space where you can welcome your own network to share skills, values ​​and strategies. In this moment of redefining the concepts of living, working and hosting, Zanotta puts people at the center, giving value to relationships: the historic headquarters of Nova Milanese becomes an "aggregator" that opens the company to the outside and expresses the DNA of brand, to rediscover empathic design and authentic know-how. An immersive and conceptual space - developed on two levels - which introduces the Zanotta world. A training place to discover products, from the design concept to the production process. An experiential story of the three souls of the brand: Zanotta: is Now, contemporaneity; Zanotta: is How, the know-how and the ability to introduce innovation; Zanotta: is Wow! the element of surprise, creative thinking and ironic design. Zanotta Lab includes the material library that collects the brand's panorama of colors and finishes, the meeting and conference rooms equipped with an IoT system and an exhibition area divided into 11 ambient sets that combine iconic pieces with those of the most recent collections and limited series furnishings. by Zanotta Edizioni offering multiple furnishing solutions and concept store ideas.

  • THE RETURN OF EICMA IS FULL OF PASSION

    Enthusiasm and pre-pandemic confidence for the International Two-wheeler Exhibition in Milan. The industry's show of strength rekindles the dream of enthusiasts: the maximum capacity limit provided for by the regulations in force on days open to the public has been reached, 342,644 overall attendance. What won was the passion, the great desire of the public to experience the event in the presence, the determination of the exhibitors and the desire to return to doing business live by the operators. The 78th Edition of EICMA, the international two-wheeler exhibition, closed its doors last night at Fiera Milano Rho with a success that brings the exhibition event back to pre-pandemic enthusiasm. A statement that, after the forced stop of last year, also assumes a great symbolic value and confirms the relevance of the exhibition model staged by the historic Milanese exhibition. Despite the contraction of the exhibition space dictated by the consequences of the pandemic, the maximum capacity limit envisaged by current regulations was reached in the four days open to the public. A total of 342,644 presences were registered in the five pavilions occupied this year and in the external areas. A result characterized by a safe visit experience and with over 94% of tickets purchased online thanks to the choice of the organization to avoid pressure on the ticket offices of the exhibition center, which at the same time certifies EICMA as the most important event in terms of turnout. in the Rho exhibition center since 2020. The international attractiveness of the exhibition event on the business front was also good which, despite the latest restrictions and difficulties related to international travel, welcomed 28,841 operators in the sector (43% foreigners) and 5,127 journalists , influencers, technicians and communication professionals (35% from abroad), who took advantage of this year's exclusive press day on Tuesday, a novelty of this edition. The public success of EICMA 2021 did not stop inside the pavilions, but went as far as the outdoor spaces of the event which, in addition to hosting the exclusive tribute to Valentino Rossi's career, presented this year a rich and consolidated schedule of exhibitions, shows, competitions and test ride opportunities much appreciated by lovers of two wheels. "First of all - declared the president of EICMA Pietro Meda - I want to underline that we have concentrated our efforts to rigorously apply the regulations relating to access control, which involved a great organizational effort in collaboration with Fiera Milano and with the approval by the exhibitors themselves. The great presence of the public allowed us to reaffirm the international centrality of our appointment and to project it again into tomorrow. In recent months, we have strongly promoted correct visiting behaviors, necessarily also relying on the good sense of enthusiasts during the visit experience. In light of the current restrictions, that achieved is the best possible result. This is a test of strength made possible thanks to the trust of the exhibitors and their loyalty to the public, who responded with great enthusiasm. A heartfelt thanks goes to them ”. And precisely "the commitment of companies in the sector and partners was crucial - according to EICMA CEO Paolo Magri - to channel the great desire for two wheels that comes from the market into a single container of global opportunities and to stage the result of the investments of the reference industry and the future of mobility on two wheels ". The appointment for EICMA 2022 is from 8 to 13 November.

  • EICMA 2021, TODAY THE FUTURE REOPENS

    Edition number 78 of the international two-wheeler exhibition inaugurated this morning: over 820 brands present at Fiera Milano Rho, exhibitors from 36 different countries The first day reserved for the press, tomorrow entrance for operators and journalists and from Thursday to Sunday space for the general public. “Welcome back EICMA, today the future reopens”. Thus the president of EICMA S.p.A., Pietro Meda, in the inaugural speech of the 78th Edition of the International Two-wheeler Exhibition, which opened this morning at Fiera Milano Rho. After the stop in 2020, the most important trade fair event in the world for the two-wheel industry and for enthusiasts is back. Within the five pavilions occupied this year, over 820 brands will be staging news, previews and the future of mobility on two wheels until Sunday 28 November. During the opening ceremony, which saw the participation of the Mayor of Milan Giuseppe Sala, the president of the Lombardy Region Attilio Fontana, the Minister for Economic Development Giancarlo Giorgetti, the president of Confindustria ANCMA (National Association of Cycle Motorcycle Accessories) Paolo Magri and CEO of Fiera Milano Luca Palermo, Meda hailed the return of EICMA as “a tribute to the passion and determination of the sector”. "If there is one characteristic that distinguishes our industry - Meda emphasized - it is precisely that of loyalty to its people. The need to maintain this relationship with the public and the absence of EICMA in 2020 have favored the spread of digital initiatives, which on the one hand have certainly kept the interest in the news of our sector alive, but on the other have the need for physical and emotional contact with products has been acknowledged: today we are back in the presence and still make Milan the world capital of two wheels ". And confirming the international attractiveness of the historic Milanese event, 47% of the exhibitors present in this edition come from abroad, representing 35 countries. The presence of Made in Italy companies is therefore also very significant, as underlined by the president of ANCMA Paolo Magri, “confirm their leadership in Europe in terms of production, sales, know-how and beauty on this stage”. "For the entire sector and for the national sector, which in Italy generates a total value of over 7 billion euros and offers employment to more than 100 thousand employees, EICMA - remarked Magri - represents above all a unique opportunity for communication, because makes it possible to use this event also as an institutional stage from which to launch messages, spread knowledge and awareness, represent the needs of road users and open profitable channels of dialogue with political decision-makers and stakeholders ". The first two days of the Exhibition are reserved for the press and operators, today the exclusive press day, while Wednesday 24 sees the presence of journalists and sector operators. From Thursday 25 to Sunday 28 the opening to the general public of fans. And the EICMA show does not end inside the pavilions, but also continues in the external spaces of the Fair, which host areas for motorcycle test rides, shows, races and exhibitions. Special opportunities also for eBike lovers, who can test the latest products from the world of pedal assisted bikes within a technical track created in Hall 24. Finally, space also for start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative international realities ready to propose ideas, solutions and prototypes.

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